Six Mindset Elements Of A Thriving Coach
When it comes to their business, the world's best coaches have one outstanding quality in common - the ability to visualize what they want and how they're going to get it. The coaching business continues to grow every year, so it's time to decide what level you'd like to take your business to. Maybe a business on the side works for you, or maybe you want to take over the coaching world!
The truth is, if you have a 6 figure mindset, you're more likely to actually make your dreams a reality. That mindset helps everything fall into place and prepares you to take the appropriate steps to push yourself in the direction of success.
If you need a little extra motivation, try my tips below and apply them to your business mindset.
Spend money to make money
This might be an old school saying, but if you want to succeed in business, it’s very true. In order for clients and investors to take a chance and invest in your business, you must be willing to do it yourself. If you don’t believe in realizing your dream and getting it off the ground, then who else will?
I’m not suggesting you should go crazy and blow all of your life savings on launching your business with no other income stream. But sit down, do the math, and see how much money you can dedicate to your business over the next few years. It will be a great motivator and help determine the types of options you can take to get your business off the ground.
Think about the foundational elements like, getting your website started by working with a quality website developer (someone who has good examples of their previous work), getting some Facebook advertisements ready to go, or dedicating the time and effort to prepping your blog posts for the next few months (or outsourcing this to a freelancer who can help to create the first initial posts for you). The list is endless, but it’s completely up to you where you want to start.
You can't expect to attract premium clients with social media accounts that haven’t been updated, aren't clear and concise, and don't showcase your experiences and services to potential clients. To gain that extra set of clients, you need to sell yourself as the best online version of yourself you can be. Trust me – when you have this sorted out, the quality of clients popping up in your inbox will blow your mind. You just have to do the background work first and spend money on things that will help enrich your livelihood in the long term. Choose your investments wisely, and you'll have a winning combination in no-time!
Think outside of the box
If you want to take your coaching business to the next level, you need to shift your mindset and start thinking outside the box. All the best ideas don’t come from the four walls of your mind, and sometimes we all need a little feedback to realise things aren’t working as well as they should.
But who likes hearing negative feedback? Try to think of criticism as a learning curve you can use to put you at the top of your game.
In order to be the best, you must think from a winning position. Make sure you're answering questions that nobody else has answered before. Start by creating content and programs that you needed when you started out on your own as an entrepreneur, and you'll be on the right track.
Get the word out there
As a business owner, never stop marketing your business. No matter how you choose to do it, get the word out there about what you can offer people in need of your services.
Once you've sorted out the finer details of your website, it’s time to give your audience an incentive to click on what you have to offer. I find that one of the best ways to do this is by offering some type of free content. You can do this by allowing a small snippet of the article to be made public on your website (make sure this is the juiciest part of the blog post), then prompt the reader to join your email list to unlock more valuable content. This way, you've signed someone up to your newsletter and they can gain access to more of your informative content.
From this point forward, you can send them quality content to keep up your end of the bargain, and answer a few of their questions. Word of mouth is a valuable asset to have (especially in the coaching industry) so it pays to have regular interaction with your followers and show them that you care.
Another way to get the word out there about your business is to really get to know your existing clients. Who knows, they could refer you to someone else who needs the very help you’re choosing to offer. Wellness Expert Carol Phillips says, “Clients need to feel confident that you understand their needs and are capable of improving the quality of their lives before they hire you. Once you’ve gained a basic amount of trust, they will invest in you and your services.”
And sometimes getting new clients is as simple as that! Show them how you can be an essential part of their journey and you’re already halfway there.
Planning a solid social media strategy is one of the best ways to set yourself up for success. It lets you know exactly where to take the content of your business over the next few weeks and even months.
Thriving coaches know that being consistent is another great way to excel in their field and captivate their audience. Being reliable and posting regularly on all your social media platforms shows that you care about interacting with your audience, and it’s crucial in building up a level of trust between you and your Ideal Client.
When it comes to sharing content online, make sure you're posting in your own words. If you choose to use someone else’s thoughts as an example in your work, make sure the source is properly quoted, and add their social handles at the end of the article.
Get into the right mindset
Most people who, like me, have switched careers usually come from a different discipline and find it hard to get into the mindset of a business owner. Since they've been working for someone else for so long, they sometimes find it hard to delegate work and often feel uninspired throughout the process.
Life Coach Jennifer Coleman elaborates on the importance of putting yourself out there and switching to an entrepreneurial mindset, “Find your people - a small network of other professionals who understand what you do and can refer clients to you. Once you have clients coming through the door, they themselves become your best referral service.”
Rather than relying on someone else to give you guidance and tell you what to do, it's now your job to steer your business in the right direction. This means that you'll often have to create your own rules and start working on your own terms.
For me, I found that attending Mastermind sessions was a great outlet and really got me in the right frame of mind for running my own business. It inspired me to see others make the switch from employee to employer, and also gave me the push that I desperately needed at the time to keep my business going.
Be a lifelong learner
Successful coaches always do one crucial thing – they never stop learning. Whether it’s watching videos, reading new articles or attending new courses, they make the most of the resources available to them. Most of the time, learning opportunities come when you’re teaching someone else, and a thriving coach takes advantage of every new experience.
The truth is, you already possess these skills, but it’s all about making them known and adapting them to a greater scale. Just because you're happy with the clients you have now, doesn’t mean it has to stay this way forever. Thriving coaches don’t just wait for opportunities to fall into their laps – they go out there are make it happen for themselves!
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