Master Your Blog Content Strategy to Engage More Clients
There’s no getting around the fact that content marketing is essential to any online business. This is especially true when it comes to having a blog content strategy. If you’re new to blogging or don’t understand its relevance then having to create blog content on a regular basis can be an overwhelming and daunting task.
When I first started my blog, I didn’t develop a content strategy. I didn’t have a schedule, and I basically wrote what came to mind. This actually made it harder to write and come up with topics. It was also unrealistic and prevented me from reaching my target audience. In this post, I’ll show you how developing a blog content strategy can provide you with inspiration to write lots of content. I'll also show how to structure your posts so you can target your audience on a regular basis.
Using Your Blog Content Strategy as a Marketing Tool
Before we discuss your content strategy, it’s important to note how meaningful blogging is as it relates to marketing your online business. Blogging is the perfect gateway to your business through content. Not only do the posts add to the content on your website but it can also add to your social media marketing efforts. By sharing your post across all media channels, it makes that one post significantly enhance your marketing efforts.
Blogging does more than just affect your marketing. Your blog content also works to help you build trust and credibility with your audience. As you work towards structuring your content around your audience’s needs, you’ll develop into a voice of authority for them. Once your blog content strategy is in place, you will eventually grow to be their “go-to” expert on your particular niche or subject matter.
Regardless of what you’re writing about or who your audience is, there's something you need to avoid when it comes to blogging. And that’s not delivering consistent, quality content. Your content should always be relevant to your audience and your niche. Many businesses also make the mistake of developing content randomly, and it hurts their authority status. They may post content every day for a while then once a week, or a few times a month. It's too hard to gather a following with that level of inconsistency. Developing your content strategy will help you to avoid these mistakes.
Creating Your Blog Content Strategy
- What topics are you going to write about?
- What format will the content be in? Written? Video? Audio or podcast?
- What type of content will your audience be most interested in?
- What is your competition doing?
While this may seem like a lot to do to write blog posts, it’s essential to making it as easy of a task as possible. It will also help you to hone into exactly what your audience is looking for.
Once you have those questions answered, it’s time to get writing! If you’re not sure of what to write first, all you need to do is start by writing down 1 – 2 main topics related to your business. Once you have those topics, you can start thinking of subtopics based on them. You can then turn those topics into individual posts.
You’ll want to get in the practice of doing this on a regular basis. Doing so will provide you with endless potential for content. You can keep track of content ideas in a spreadsheet so you can avoid duplicating topics as time goes on. You can also use the same spreadsheet to help you track when you post, where you post, and how often your posts will be published.
As you build up your blog content strategy, you’ll find that this practice will help you maintain consistency and help you avoid getting overwhelmed. You’ll know what to write about every time, and you can also build in time for any interviews or research necessary to complete the post. Your blog posting schedule will also help you to create content in advance, so you’re not a slave to your business while you’re out of the office or on vacation. There are plenty of options you can use to schedule completed content in advance, so it automatically posts. Then you can go on with your day without having to be in front of your computer.
Once you have a few weeks of posts under your belt, you’ll also want to start analyzing how your audience responds to the content. You can sign up for a free Google Analytics account that integrates with WordPress and other blogging platforms. It can help you track which topics are popular with your audience and which ones fell flat. This task will be invaluable to you saving time in writing targeted content that your audience will eagerly read.
Growing Your Business With a Blog Content Strategy
As I mentioned before, I didn’t have a blog content strategy when I started out. I didn’t think of this as a big deal until I started working on my coaching business on the side. At the time, I was working at my job full-time, trying to maintain my blog, and meeting with new coaching clients.
Given all that I was juggling, it’s easy to see why I let my blogging efforts slide. It was also when I started to realize that it was taking longer for prospective clients to get in touch with me. So not only did blogging on an inconsistent basis stall my business but it also affected my trust and credibility with my audience.
It wasn’t until my own coach suggested that I regain consistency with my posts that I started to see response levels turn around. The important lesson to learn here is that consistent blogging translates into consistent marketing, which leads to consistent clients. Developing a blog content strategy for your business will help you do just that.
Do you write blog posts for your business? What strategies or techniques do you use to create your content and maintain consistency? Share your story with me in the comments below.