In this episode, I discuss the pros and cons of both: high ticket offers and group programs. Starting with the pros of group programs, I discuss how group programs help you leverage time to help more people. You can, then, sell a single course multiple times with the same marketing materials. Group programs can also help you establish a brand and build reputation. I also explain the reason behind it.
“Being part of a community in some programs that I took were a real game-changer”
However, there can be some disadvantages of group programs. The biggest disadvantage is the need to update your course and marketing contents on a regular basis. Also, as the programs aren’t tailored to unique needs of each client, they can be less successful in terms of client results.
“There will always be some people – no matter your price point – who will find your services expensive”
1-1 coaching, on the other hand, is tailored for each. During the second half of the podcast, I explain how 1-1 coaching, in my personal experience, has shown better results. As clients feel more confident to share their progress, you can provide them a tailored support for better results. Trust building is the most crucial factor of 1 – 1 coaching. This can take some time. During this period you need to be honest with the client even if it means losing some short term benefits.
But, 1-1 coaching lacks the element of community. It can be a good or bad thing depending on a client’s preferences. Ultimately, you are still selling time for money. I hope this podcast has opened up your eyes to the pros and cons of both approaches and you can choose an option which is right for you.
Do you want to discuss what approach may work best for you? You can schedule a call here.
INCLUDED IN THIS EPISODE:
[01:10] The Pros of group programs
[02:54] The Cons of group programs
[07:58] The benefits of high ticket 1 – 1 coaching
[09:27] The Cons of high ticket 1 – 1 coaching
LINKS AND RESOURCES: