Think Big...No, Bigger Than That: Why Thinking Globally Is Important For Every Business Owner
Now more than ever, it is imperative that as a business owner you think globally. From your company culture to marketing strategies, to content creation and even your sales process and beyond, it is imperative that you understand the value of connecting with people across the globe. Failing to do so can really restrict your vision and damage your bottom line. We exist in a world where everyone from a large corporation to a brand new online business owner can reach someone in South America as easily as you can reach your next door neighbor and it's important to not become insular in our thinking.
“What steps can I take to think globally in my business?”
There are some really simple things that you can do to move into more of a global mindset when it comes to your business. One of them is broadening your marketing strategy. While you definitely want to stay true to your niche and target market more often than not those are not restricted by geography, so keep that in mind when you are developing a marketing plan.
Really explore whether there are people that you are unintentionally excluding that could benefit from your business and want and need what you have to offer. Now, take that same energy into other facets of your business.
Take a look at the individual parts of your business model (and your business practices) and find the spaces where there is more room for inclusion and expansion, which brings me to my next point: Hire globally. When you are hiring team members don't be afraid to branch to find the best fit.
Thinking globally is important for business owners for a myriad of reasons, but what does global thinking look like in practice? Well, take It Girl for example:
I have people join my programs from all over the world - Europe, Asia, Australia, New Zealand, South America, US, Canada, UAE. My aim is to help women create and sustain healthy businesses and that vision (and my target market) is not limited by borders.
Take a moment to think about your vision for your business. Be honest with yourself...could it be bigger? The thing is, when you limit your vision and doubt the impact and reach you can have, you miss out on connecting with potential clients, being exposed to diverse perspectives, and creating a customer experience that is really powerful.
My team is based all around the world. I have team members from the US, Canada, Europe, Asia, South America and Australia. Why is this so valuable? Well, by having a diverse team of people from different cultures and ethnicities, we as a collective are looking at our work from a goal prospective and not just one narrow viewpoint.
I am exposed to perspectives that my lived experience doesn't afford me access to and they are able to do the same. At the heart of this business strategy is the understanding that our business environment affects our ability to deliver a truly great product. We are constantly aware of the bigger picture and we know that having decision makers from all walks of life is a great tool in bringing that bigger picture into focus.
Now you may be thinking, don't I have to have special skills to appeal to a global client base and think globally overall in my business? The answer is a resounding no. While certain markets have certain nuances, most of the time general concepts apply across the board.
There are some markets where coaching or working online is less known which means having a more general product will work because the market is less saturated. Don't be afraid to widen your perspective and reach beyond your culture and community.
Do you need some help with expanding your vision and going global? Book in for a Business Strategy Session to see how we can help you to grow your business.