It Girl Radio Episode #34: Bushra Azhar - The Power of Persuasion Queen
Bushra is intelligent, funny, educated and above all, very very real - side note there is some colourful language in this episode so wear headphones if children are around
Bushra Azhar is the founder of The Persuasion Revolution and in this week's episode we discuss her work and how she grew her business to where it is today.
She has had amazing success, being featured in Forbes, Fast company, Inc., and many other online publications. One of the former top Corporate Responsibility Consultants in Saudi Arabia, Bushra has worked in high-level roles for companies like Pepsi, Unilever, and E&Y with a lot of money and a lot of prestige, before she moved into an online business.
At first, it seemed insulting to her to earn an income online. But after her business took off less than three months after she created her blog, it was obvious that this was the path she was meant to take.
To be a female expat living in Saudi was unique, but also a great blessing, as she really had to flex her muscles to take on every pitch, every project, and hurdle as a challenge.
Here's a sneak peek into some of the challenges and advice Bushra shares:
“They would not let me open a bank account for three years as I was a female and should've been a housewife.”
“Two years is generally my expiry term, I don't have the best track record.”
“I'd love for people to cheer me on, but I don't need it. I don't need their approval, but I need their support.”
“I quit a six-figure job for a seven-figure online business.”
“All the claims I set out to prove wrong two years ago, I've actually proved right.”
“If you want a yes, there are eight persuasion switches you need to turn on.”
“If you appear too flawless, you're not likeable.”
Tune into this episode now, and you'll hear about:
Bushra's definition of persuasion and why people assume persuasion is a mind controlling technique.
How Bushra's business, The Persuasion Revolution, started as just an experiment.
Bushra gave herself three months to make her business work, and in less than two months, got her first client.
How her husband didn't understand how you could make money with an online business.
How she overcame the disbelief of her peers that she didn't need to have a high rise fancy office to make money.
Why she didn't outsource anything in her business for a very long time, and how that allowed her to grow quickly.
Why it's important to be less than perfect and more human, to make people relate more and buy from you.
Bushra has also kindly given an additional training for the women who take Coaching Mastery Certification where she shares how she has managed to have such high engagement and completion rates in her online programs.
You can find out more about Coaching Mastery Certification here.
Thanks so much for listening.